Three Ways to Make Marketing Personas Work Better for You

Posted by Vincent VanOss on Jun 7, 2016

     Effective marketers really know what their customers are looking for. Gone are the days of developing a single message and flooding the media with it until you stumbled onto a lead. Modern marketing is about “knowing” your customers and speaking to them individually. Creating a personal message to every one of your prospects or customers may not seem feasible at first glance, but marketing Personas and automation can transform this challenge into a reality that drives your organization’s marketing forward.

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Topics: Marketing Persona