Smarketing: Combining Sales, Marketing Teams for Double Effectiveness

Posted by Rory J. Thompson on Sep 1, 2016

Given all the challenges Chief Marketing Officers face today, rather then throwing up their hands smarter CMOs are turning their focus inward and looking at the assets they already have in their sales and marketing teams. They’re turning them into ‘smart sales-marketing’, or “Smarketing” representatives.

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Topics: Brand Marketing Trends

Marketing Resource Management for SMBs: It’s About ‘Time’

Posted by Rory J. Thompson on Aug 29, 2016

Given all the social media and business intelligence space devoted to better methods of marketing, one absolute keeps rising to the top: Companies need to be more efficient in their global brand management. One of the best solutions to achieve this is by utilizing Marketing Resource Management software, or MRM for short.

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Topics: Brand Marketing Trends

Omni-Channel Marketing, Where the Focus is on the Customer

Posted by Rory J. Thompson on Aug 19, 2016

The world of marketing has grown exponentially more complex in recent years in direct proportion to the number of channels available to consumers. Along with that growth has come the rise of a term worth closer examination: omni-channel marketing.

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Topics: Brand Marketing Trends

Four Brand Marketing Trends for 2016

Posted by Vincent VanOss on Jun 14, 2016

Brand Marketing Trends aren't new to experienced marketers, but learning to effectively leverage technology to enhance your business is key to success and even survival. Today's consumers are bombarded with unwanted messages in their daily lives, email and social feeds. Marketers can no longer rely on "pushing" their ads to the audience by running more of them, or speaking louder, and hoping that people act on the message. Today's effective marketers need to place the right message in front of the right audience at the right time to rise above the clutter and "pull" the audience toward their brand with exceptional marketing content.

There are three acknowledged stages in the “Buyer’s Journey”: Awareness, Consideration and Decision. With the number of outlets available to communicate to customers, it has become more important than ever to deliver the right message, to the right audience, at the right time. This means understanding your customers and developing messages targeted to their position in that journey. Understanding this point and crafting your message for these stages helps prospective customers engage with your brand.

 (image coutesy of Hubspot)

Today's leading brands are implementing four technologies to help their marketing become more efficient and effective in the 21st century:

  • Managing Marketing Resources
  • Personalization for Local Markets
  • Marketing Automation Software
  • Utilizing Multi-Channel Communications
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Topics: Brand Marketing Trends