Vincent VanOss

Recent Posts

Making Sense of ‘Acronym Soup’: Marketing Communications Clarified

Posted by Vincent VanOss on Sep 23, 2016

Imagine you’re in a weekly staff meeting and the sales manager says the following: “Our Marcom efforts seem to be paying off, due mostly to our MRM and SEM efforts. We have a rising number of MQLs and SQLs, but still need to make sure our goals are really following a SMART timeline, especially when it comes to our TOFu prospects.”

Did you get all that? If you’re like a lot of folks in the marketing world today, you fall into one of two camps: Either you fully understood what was just said and nodded in silent approval, or you have no idea what was said, but nodded anyway to appear like you understood. When it comes to marketing communications, we’ve all been there at some point.

Read More

Topics: Marketing Communications

Four Brand Marketing Trends for 2016

Posted by Vincent VanOss on Jun 14, 2016

Brand Marketing Trends aren't new to experienced marketers, but learning to effectively leverage technology to enhance your business is key to success and even survival. Today's consumers are bombarded with unwanted messages in their daily lives, email and social feeds. Marketers can no longer rely on "pushing" their ads to the audience by running more of them, or speaking louder, and hoping that people act on the message. Today's effective marketers need to place the right message in front of the right audience at the right time to rise above the clutter and "pull" the audience toward their brand with exceptional marketing content.

There are three acknowledged stages in the “Buyer’s Journey”: Awareness, Consideration and Decision. With the number of outlets available to communicate to customers, it has become more important than ever to deliver the right message, to the right audience, at the right time. This means understanding your customers and developing messages targeted to their position in that journey. Understanding this point and crafting your message for these stages helps prospective customers engage with your brand.

 (image coutesy of Hubspot)

Today's leading brands are implementing four technologies to help their marketing become more efficient and effective in the 21st century:

  • Managing Marketing Resources
  • Personalization for Local Markets
  • Marketing Automation Software
  • Utilizing Multi-Channel Communications
Read More

Topics: Brand Marketing Trends

Three Ways to Make Marketing Personas Work Better for You

Posted by Vincent VanOss on Jun 7, 2016

     Effective marketers really know what their customers are looking for. Gone are the days of developing a single message and flooding the media with it until you stumbled onto a lead. Modern marketing is about “knowing” your customers and speaking to them individually. Creating a personal message to every one of your prospects or customers may not seem feasible at first glance, but marketing Personas and automation can transform this challenge into a reality that drives your organization’s marketing forward.

Read More

Topics: Marketing Persona