Brand Marketing Trends aren't new to experienced marketers, but learning to effectively leverage technology to enhance your business is key to success and even survival. Today's consumers are bombarded with unwanted messages in their daily lives, email and social feeds. Marketers can no longer rely on "pushing" their ads to the audience by running more of them, or speaking louder, and hoping that people act on the message. Today's effective marketers need to place the right message in front of the right audience at the right time to rise above the clutter and "pull" the audience toward their brand with exceptional marketing content.
There are three acknowledged stages in the “Buyer’s Journey”: Awareness, Consideration and Decision. With the number of outlets available to communicate to customers, it has become more important than ever to deliver the right message, to the right audience, at the right time. This means understanding your customers and developing messages targeted to their position in that journey. Understanding this point and crafting your message for these stages helps prospective customers engage with your brand.
(image coutesy of Hubspot)
Today's leading brands are implementing four technologies to help their marketing become more efficient and effective in the 21st century:
- Managing Marketing Resources
- Personalization for Local Markets
- Marketing Automation Software
- Utilizing Multi-Channel Communications