Making Sense of ‘Acronym Soup’: Marketing Communications Clarified

Posted by Vincent VanOss on Sep 23, 2016

Imagine you’re in a weekly staff meeting and the sales manager says the following: “Our Marcom efforts seem to be paying off, due mostly to our MRM and SEM efforts. We have a rising number of MQLs and SQLs, but still need to make sure our goals are really following a SMART timeline, especially when it comes to our TOFu prospects.”

Did you get all that? If you’re like a lot of folks in the marketing world today, you fall into one of two camps: Either you fully understood what was just said and nodded in silent approval, or you have no idea what was said, but nodded anyway to appear like you understood. When it comes to marketing communications, we’ve all been there at some point.

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Topics: Marketing Communications

Smarketing: Combining Sales, Marketing Teams for Double Effectiveness

Posted by Rory J. Thompson on Sep 1, 2016

Given all the challenges Chief Marketing Officers face today, rather then throwing up their hands smarter CMOs are turning their focus inward and looking at the assets they already have in their sales and marketing teams. They’re turning them into ‘smart sales-marketing’, or “Smarketing” representatives.

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Topics: Brand Marketing Trends

Marketing Resource Management for SMBs: It’s About ‘Time’

Posted by Rory J. Thompson on Aug 29, 2016

Given all the social media and business intelligence space devoted to better methods of marketing, one absolute keeps rising to the top: Companies need to be more efficient in their global brand management. One of the best solutions to achieve this is by utilizing Marketing Resource Management software, or MRM for short.

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Topics: Brand Marketing Trends

Omni-Channel Marketing, Where the Focus is on the Customer

Posted by Rory J. Thompson on Aug 19, 2016

The world of marketing has grown exponentially more complex in recent years in direct proportion to the number of channels available to consumers. Along with that growth has come the rise of a term worth closer examination: omni-channel marketing.

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Topics: Brand Marketing Trends

Avoid Going Rogue with Local Marketing Automation

Posted by Rory J. Thompson on Aug 9, 2016

The term “Going Rogue” has taken on a somewhat romantic notion these days, usually indicating someone showing an independent spirit, or failing to follow expected protocols. While it’s become something to admire in politics or sports (as long as the Rogue succeeds), it’s less appreciated in the business world. That may help explain the rapid rise of Local Marketing Automation (LMA) as a valuable tool in business, and to help achieve the goal of being a marketing leader.

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Topics: Local Marketing Automation

Seven Benefits of a Brand Marketing Center

Posted by Rory J. Thompson on Aug 4, 2016

A Brand Marketing Center, or BMC, is a secure marketing resource where your company’s branded content lives. It’s designed so your distributed user base, no matter where they are, can access it any time to create ads, banners, signs and more. A BMC allows distributed users to utilize pre-approved branding and templates in their marketing efforts, empowering them with all your marketing resources in one place. Take a look at the infographic below, to see how it all comes together:

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Topics: Global Brand Management

Successful Digital Asset Management in Seven Steps

Posted by Rory J. Thompson on Jul 8, 2016

As businesses scramble to find every advantage they can in an increasingly competitive world, one topic that keeps popping up again and again is “digital asset management.” That’s sometimes followed by the unnerving question, “Am I managing my company’s digital assets properly?”

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Topics: Digital Asset Management

Six Keys to Proper Data Management

Posted by Rory J. Thompson on Jun 30, 2016

 The term “data management” is getting a lot of attention these days, as more and more companies realize the value of the data that they own. From client contact information to shopping habits to personal identification numbers, the data you have about clients – and management of same – is rising in value. As that value rises, so does the need to protect, better understand and utilize these assets fully.

As such, data management best practices are starting to garner more notice, as a way to better quantify what you already have in hand and use such information effectively and profitably.

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Topics: Data Management

Global Brand Management Needs a Watchful Eye

Posted by Rory J. Thompson on Jun 27, 2016

The dream of many brands is to make their product or service so well-known and respected that it goes global. But those striving for that goal would be wise to heed the Chinese proverb: “Be careful what you wish for, lest it come true.”

While achieving global prominence via strong marketing execution is a worthwhile goal, it also brings with it a host of challenges, not the least of which is managing all the marketing collateral. How do you manage your brand in different time zones, with various cultures, social mores, foreign languages and a myriad number of other problems?

Very carefully, according to the experts.

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Topics: Global Brand Management

Three Benefits of an Effective Multi-Channel Marketing Campaign

Posted by Rory J. Thompson on Jun 23, 2016

A recent business survey from Royal Mail MarketReach -- a direct marketing services facility of the United Kingdom’s Royal Mail service -- reported nearly three quarters of all U.K. small enterprises are reinvesting up to 20% of their profits into marketing initiatives.

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Topics: Multi-Channel Marketing