Imagine you’re in a weekly staff meeting and the sales manager says the following: “Our Marcom efforts seem to be paying off, due mostly to our MRM and SEM efforts. We have a rising number of MQLs and SQLs, but still need to make sure our goals are really following a SMART timeline, especially when it comes to our TOFu prospects.”
Did you get all that? If you’re like a lot of folks in the marketing world today, you fall into one of two camps: Either you fully understood what was just said and nodded in silent approval, or you have no idea what was said, but nodded anyway to appear like you understood. When it comes to marketing communications, we’ve all been there at some point.